Big Idea

Creating your brand story

People don’t really care ‘what’ you do. They want to know ‘why’ you do it. That’s why you need your own tone of voice and style of imagery – a positioning statement and visual theme that sets you apart from the competition, that only you can own.

A marketing campaign theme

Following the initial brainstorm, we will create a marketing campaign theme (including tagline) that resonates with people, so they fully appreciate the unique properties and emotional context of your credit union. This is what we call a ‘Big Idea’.

Consistent message and design

We will create it in such a way that it can be used for multiple campaigns, so it’s not just a one-off. It means you don’t have to reinvent the wheel every time you need a new leaflet or press ad. The core message and brand design will remain consistent.

Two concepts to choose from

When creating a ‘Big Idea’, we give you two concepts to choose from and present each concept as a suite of posters so you can see them in context. Once you’re made your choice, we discuss what specifically you need and give you a quote for applying the ‘Big Idea’ to the required items, e.g. flyers, posters, press ad, website, social media etc.